FactoriesQ Блог - EN

The fashion of the future. How are Shein changing the rules of the game?

Key Elements of Shein's Success

Artificial intelligence and data analytics.
Using data from online platforms and social media, Shein analyzes consumer preferences and quickly adapts the design of its collections, allowing the company to offer thousands of new models each week.

Integrated supply chains and flexibility in collaboration with local manufacturers help Shein reduce production cycles to a few days, while its digital strategy focuses on e-commerce to save on traditional retail infrastructure and invest in online marketing.

What can Russian companies learn?

Russian manufacturers can adapt the Shein model by implementing data analytics to predict trends and accelerate product development. Moreover, cooperation with the platform can open up new export markets for Russian brands.

Potential for cooperation between China and Russia

China and Russia have complementary advantages that can be used for the joint development of the fashion industry. China provides high-quality materials, unique designs, and manufacturing expertise, while Russia can offer platforms, technologies, and access to a local audience to sell these products. The future of the Russian-Chinese partnership in the fashion industry, Russian companies have a unique opportunity to benefit from the growth of Chinese platforms.

Using FactoriesQ's technology, logistics, and marketing resources can significantly increase the presence of Russian brands on the global market.