FactoriesQ showcased Chinese brands at the CAF trade fair in Almaty

In 2025, the FactoriesQ platform curated a showcase of six promising Chinese brands at Central Asia's premier industry event in Almaty. This participation marked a significant milestone in Chinese manufacturers' strategy to enter new foreign markets and demonstrated the growing potential of China's apparel industry beyond its domestic market.

The runway featured women's collections from ASTRID, ZIAI, MONTEELY, ACEMILLA, and YIHAIHT, along with a men's line by CITYCLASS. The presentations generated strong interest among buyers, distributors, and retailers, confirming increasing demand for modern, high-quality Chinese products in the region.

ASTRID and ZIAI presented collections featuring cotton jackets, down coats, wool coats, trousers, and trench coats. Notably, ASTRID distinguishes itself with extended sizing and a focus on plus-size women's fashion, making it particularly relevant for CIS markets.

MONTEELY specializes in women's outerwear collections, particularly jackets and down coats that blend functionality with minimalist design. The brand's clean silhouettes and premium materials create distinctive, competitive products.

ACEMILLA showcased its proprietary leather and fur products, including jackets, coats, vests, and fur coats tailored for wholesale buyers. The collection combined classic shapes with contemporary detailing, appealing particularly to premium segment buyers.

Established in 2019, YIHAIHT specializes in full supply chain management and apparel exports. Its core product range includes winter down jackets, ski wear, mountaineering apparel, and transitional season windbreakers. The brand has demonstrated steady growth and strong interest from international partners.

CITYCLASS was presented as a menswear brand specifically designed for professionals aged 30-50. Its range includes down jackets, cotton jackets, fleece blazers, business suits, and casual wear, successfully merging business aesthetics with functionality for broad consumer appeal.

FactoriesQ continues serving as a strategic partner for Chinese manufacturers, providing comprehensive solutions for brand positioning, localization, and international market entry. The Almaty exhibition represented a natural progression in the platform's long-term work and validation of its contribution to developing sustainable export models.

"The showcase confirmed Chinese brands' readiness to set new quality and design standards in Central Asian markets. We observe strong growing interest in contemporary Chinese apparel," noted Daniel He, CEO of FactoriesQ.

The platform plans further geographical expansion and strengthened international partnerships, with the exhibition serving as just the starting point for its large-scale strategy.